Episode 8: “Humanize Your Brand”

In this episode, Writer Jason Guigno and the spirit of Entrepreneur Corey Jeffreys speak with Hank Hoffmeier. Hank is an all around great guy, mentor to entrepreneurs, and currently the Strategic Insights Manager for the e-mail marketing company, iContact.

The discussion spans Hanks background, the work he does for iContact, and the work he does with Social Post. As mentioned, Hank has created a free social media guide available here.

Amy Hoffmeier has a travel blog that you can check out here, and learn how they have planned amazing national and international trips for a fraction of the cost of a normal vacation.

Email Marketing and Automation through iContact is incredibly simple and  competitive, with pricing to fit any budget. They have supported TriangleCast, so please support them, you can get access to an iContact 30 day trial here.

The following inspirational figures were mentioned in the podcast:

Lori Bruhns

Emily Crookston

Peter Voogd

Tim Ferris

As always, TriangleCast broadcasts from the RTP Frontier in Research Triangle Park, North Carolina. We record using Ubuntu Linux and Audacity Software.


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