This is part 2 of our interview with David Baldwin, the founder of Baldwin&. The agency does amazing work, and on top of that David is also a co-founder of Ponysaurus Brewing, “The Beer Beer Would Drink, If Beer Could Drink Beer.” He is also the author of the very popular new book “The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In”which already has dozens of 5 star reviews on Amazon.
We discuss the the effects Millenials and Gen Z will have on the market, the Belief Economy, the future, AI, and more! David mentions the book Generations by Neil Howe & William Strauss, as well as the #LikeAGirl campaign. He also brought up the book “Hey Whipple Squeeze This”